The principal implies that 80% of output is generated by 20% of input. This has profound implications for strategic thinkers. If utilised correctly Pareto’s Law has the potential to transform every facet of our lives. At a business level it makes sense to focus on the 20% of customers that generate the majority of turnover or focusing on the few products that produce the majority of sales. At a staff level, especially in the sales environment, 20% of the sales team will generate 80% of the company’s orders. Armed with the understanding of this valuable concept it makes sense to aggressively focus the majority of your efforts on high quality activities that will result in the maximum level of output. In this day and age, we are bombarded with a barrage of information, now more than ever it is critical to be highly selective of the information to which we pay attention. Identify the areas of your life that you can apply the 80:20 rule to and you will be one step closer to enjoying enhanced results and productivity.