Many sellers make the mistake of believing that if the company they choose to auction their property through is strong then the result will be positive. This is not the case.

An experienced and knowledgeable auction broker can make all the difference. A reputable auction broker is critical for the following reasons:

1. Accurate estimation of property marker value. This is important because the mandate price of the property needs to be set accurately from the outset or there is no point going to market.
2. Professionally planned and executed marketing campaign. An experienced broker will have know how to match a buyer to the property by intelligently designing the marketing campaign and ensuring that the property receives maximum exposure to the correct target market.
3. Effective negotiation. Once the bids start coming in, the hard work is not over, it takes an experienced broker to take the deal all the way across the finish line.

The next time you are considering placing your property on auction, make sure that you select not just the right auction house but the right broker too.

Source : Ari Ben